1.  Social media content writer 

At Sheraton, I was responsible for creating and managing bilingual content (Vietnamese & English) for the hotel’s main social media platforms and 3 restaurant fan pages. I developed and posted content consistently across the hotel’s Facebook (5 posts/week) and Instagram (12 posts/month), while curating and scheduling content for the three restaurant fan pages (1-2 posts/week). 
Additionally, I selected and curated images to accompany each post, ensuring they aligned with the brand’s visual identity and messaging. Before final approval from my director, I collaborated with the design team to ensure the visuals resonated with the audience.

Here are some examples of content I wrote and planned. 
Click on the thumbnails to view each post, and click on the photos to access the full content.

     2.  Photographer

In addition to content writing, I also took photos of the resort, new F&B dishes, and promotions for social media. I handled video recording and editing as well. Whenever the resort needed additional media support, my team and I would take photos for events. I also assisted the media agency team with capturing images for festive or special F&B promotions.

Here are some photos I took with my team, as well as others that I supported the media agency team with.

     3.  Contract coordinator

During my time at Sheraton, I was responsible for managing the contract coordination process. This included creating and following up on agreements with senior managers, agencies, and influencers (KOLs) while ensuring all contractual elements aligned with changing policies. One key highlight of this role was "The story about resolving a challenge with the Department of Industry and Trade", where policy updates led to several rejections of our discount promotion contracts.

My director entrusted me to handle this critical problem. I directly contacted the official responsible for approvals and navigated the conversation with persuasion, diplomacy, and a solutions-focused approach. After a series of calls and messages, supported by advice from my marketing executive, the contract was successfully approved just in time for the promotion launch, ensuring the campaign's success.

This experience honed my skills in problem-solving, negotiation, and adaptability, and marked a milestone for me as it was the first time I dealt with contracts, broadening my horizon.

At THAVICO, I authored SEO-optimized website articles (600-800 words) and Facebook posts (150-200 words) to drive web traffic. Additionally, I served as a model for partner hotels’ marketing campaigns and was responsible for capturing and designing visual assets to support promotional activities, contributing to enhanced brand visibility and engagement.

Here are some references to showcase my work. 

     1.  SEO writer

     2.  Social media content writer

     3.  Photographer

     4.  Model